Choosing a “reliable” washing and care (personal care) OEM factory for cooperation, your company (brand) is halfway to success.
“Beauty Headlines” New Media
The OEM/ODM model is a product of social division of labor that has been very popular in the past two decades.
OEM/ODM provides strong support for brand owners with its professional R&D, production capabilities and unique full-service model. This cooperative service model enables brand owners to focus more on core businesses such as brand building and marketing without worrying about problems in R&D and production. Brand owners, by entrusting R&D and production, use the technology and resources of the OEM factory to quickly launch new products, reducing the cost and risk of building their own factories. In short, this model can achieve complementary advantages and mutual benefit. In order to quickly respond to market changes, reduce costs, and improve corporate efficiency and benefits, many companies (brands) have sought this cooperation model.
With the rapid development of China’s cosmetics industry, the OEM/ODM model has developed rapidly in recent years and has become one of the important ways to produce cosmetics. As consumers’ demand for cosmetics quality and personalization continues to increase, the OEM/ODM model has occupied an important position in the industry.
Data shows that there are more than 2,000 OEM/ODM factories for cosmetics in China, most of which are concentrated in the Pearl River Delta and the Yangtze River Delta, especially in Guangzhou, which is known as the “capital of OEM”, accounting for about 60% of the country.
As we all know, in China’s cosmetics industry, two major industrial cluster development bases have been formed in the Pearl River Delta and the Yangtze River Delta. The Pearl River Delta is particularly developed in the washing and care (personal care) industry. Due to historical development reasons, many of China’s washing and care (personal care) packaging materials, raw materials, and OEM/ODM factories are concentrated in the Pearl River Delta.
Therefore, if a company (brand) wants to choose a “reliable” washing and care (personal care) OEM/ODM factory in China, the best choice is to go to the Pearl River Delta.
However, for the client, these hundreds of factories make them feel dazzled. Due to information asymmetry and insufficient understanding of the “indicators” for factory selection, it is easy to fall into a selection dilemma and it is not easy to select a “reliable” OEM/ODM factory for washing and care that meets the needs of the enterprise (brand).
According to past work experience, on-site inspections of enterprises and comprehensive analysis, the reporter of “Beauty Headlines” believes that the selection of “reliable” OEM/ODM factories for washing and care can at least be comprehensively analyzed from the following “eight major” aspects.
- Factory qualifications and certifications: such as cosmetics production license, quality management system certification, GMPC system certification, environmental management system certification, halal certification (required for products exported to Muslim regions), etc.
- Scientific research strength: such as raw material research and development, product development, R&D investment, R&D equipment and instruments, scientific research team, scientific research results and patents, basic research, etc.
- Production equipment and capabilities: such as water treatment equipment, mixing and reaction equipment, filling equipment, packaging and labeling equipment, auxiliary equipment, conveying system; automated production line, smart production system, etc.
- Process and quality management: such as ingredients, mixing, emulsification, homogenization, cooling, packaging and other production processes; product quality control, quality management system, etc.
- Supply chain management: such as forecasting and planning, raw material procurement, packaging material procurement, production operation, warehousing logistics, settlement, return, etc.; supply chain management system.
- Price and cost performance: such as raw material cost, packaging material cost, ingredient content, R&D cost, production cost, packaging specifications, storage and transportation costs, etc.
- Testing and inspection: such as physical and chemical indicators, hygiene indicators (microbial indicators, heavy metal content), efficacy indicators (detergent power, foaming power, conditioning performance), safety indicators, to ensure product safety, effectiveness and compliance.
- Value-added services and brand empowerment: such as material and R&D support, brand and product incubation, market research, product planning, packaging material procurement, packaging design, product inspection, filing and registration, efficacy evaluation, etc.
Information sources: sohu.com
